Show up with a plan
A monthly calendar and structured campaigns decide what the audience sees and why — not whatever felt right that morning.
Paid Ads That Earn Their Budget.
A Social Presence That Never Goes Quiet.
I run Google Ads, Meta Ads and social media for businesses in Pakistan and the U.S. Every project starts with a written scope, tracking setup and optimization follow the terms of your selected package, and every report is explained in plain language.
Performance Marketing
Social Media Management
ABEER NASIR
Founder, OpenAgent
Good Marketing Is Two Jobs Done Well.
I'm Abeer Nasir. I keep paid accounts working against a defined objective — leads, sales or booked calls — and I keep social accounts publishing week after week, long after most feeds go quiet.
You don't get passed to a junior. You talk to the person whose hands are on the account.
Portfolio
Real Accounts. Real Screenshots. Real Numbers.
Live reporting from Meta Ads accounts and organic page insights — with the context explained honestly: what the campaign objective was, what the number measures, and what it does not claim.
Meta Ads
55 messaging conversations at Rs24.98 per result
From a Rs500 daily-budget campaign built for messaging conversations. The cost per conversation is named honestly — this is the result the campaign was optimizing for.
Meta Ads
Rs2,459.50 spend, 6 initiated checkouts, 4,609 impressions
An e-commerce campaign summary in Meta Ads Manager. These are initiated checkouts — the first step of purchase, not completed sales — reported exactly as the platform reports them.
The Problem
Most Marketing Budgets Leak In The Same Five Places.
Ads that spend without a clear strategy, traffic that doesn't turn into enquiries, feeds that publish in bursts and then go silent, and reports with no "so what". If any of these feel familiar, that's exactly what I work on.
Make it measurable
Conversion tracking is set up where the scope covers it, so you can check the numbers yourself — not just take my word for them.
Keep improving
Data is read at the cadence your package defines: what worked, what didn't, what changes next. Not a quarterly defence.
Every one of these is a job with a method: a defined objective for every campaign, tracking set up where the scope covers it, a content calendar that actually ships every week, and a review of what changed and why — all under the scope we agree on in writing.
Services
Two Services. Each With A Clear Job.
Two focused services for businesses in Pakistan and the U.S. — paid campaigns with a defined objective and a social presence that stays consistent.
01
Performance Marketing
Google and Meta campaigns planned, launched and managed against a defined objective. Reporting in plain language, and optimization at the cadence of the management package you select.
Explore Service02
Social Media Management
A monthly content calendar decided before the month starts, content produced for each platform, publishing on schedule — and a plain-number monthly review. Community management is handled where the agreed scope includes it.
Explore Service
Who I Work With
Built For Businesses That Need Two Things Done Properly.
OpenAgent works with e-commerce brands, B2B and service companies, and small businesses in Pakistan and the U.S. The two markets are different — budgets, buying behaviour and payment habits differ — so scopes are written per market, not stretched across both.
E-commerce brands
Catalog and conversion campaigns on Meta, search and shopping on Google, and product-led content between promotions. The objective: orders and initiated checkouts you can verify.
B2B & service companies
Lead generation against a defined objective, with reporting that ties enquiries back to their source where the scope covers tracking — plus content a serious buyer would believe.
Small businesses
Realistic scopes that a small team can keep. One or two platforms done every week instead of five done occasionally.
Process
Scope First. Execution Second. Reviews On Repeat.
01
Understand
I review your offer, audience, market and what current marketing is already doing — and ask what a good month means in numbers for you.
02
Scope
Deliverables, cadence, budgets and reporting format — all written down. Nothing starts without it.
03
Execute
Campaigns built and launched the right way from day one; calendars planned and content shipped on schedule.
04
Improve
Reviews at the cadence your package defines, in plain language: this happened, this changed, here's why.
Toolkit
Tools I Work With
Platforms and tools used in projects — Meta Ads Manager, Google Ads, Google Analytics and Search Console, plus the AI assistants and automation used in the work. Tools used, not a client list.
Why OpenAgent
One Specialist, Not A Chain Of Handoffs.
You work directly with me throughout the project. I focus on understanding the problem first, recommending what actually makes sense, and keeping the scope clear from the beginning.
You talk to the person doing the work
No account-manager relay. Questions get answered by the one who runs the campaign or the calendar.
Scope before spend
You know what's included, the cadence and the price before a rupee or dollar moves.
Honest reporting, even when the week is bad
Reports say what changed. I'd rather tell you a plan isn't working than hide it for another month.
No guaranteed-results theatre
Nobody can honestly promise a number they don't control. What I do control: clean campaign structure, the tracking setup and optimization cadence your scope and package define, and reports that say what actually happened.
Questions
Frequently Asked Questions
Brands, e-commerce businesses, B2B and service companies and small businesses in Pakistan and the U.S. that want paid ads with a defined objective or a social presence that stays consistent.
No. Tell me what you want marketing to improve. I'll say whether Performance Marketing, Social Media Management — or neither — is the practical answer, and why.
There's no honest single number. Paid accounts need a learning period; social presence compounds over weeks. You get realistic expectations in the first conversation, not inflated ones.
It depends on scope, and you always get a fixed quote in writing before work starts. Ad budget itself is paid to the platform and stays under your control.
Yes — Pakistan and the U.S. are my two focus markets and everything runs over WhatsApp and email, so working across time zones stays simple.
Your goal, business context and everything you already have (accounts, content, access). I handle the rest and keep you updated.
You see real numbers every step. If something isn't working, the report says so, and the review explains the fix — or the honest options if it shouldn't be fixed.
Start Here
Tell Me About Your Project
Two fields of context are enough to start. Tell me what you sell, which country, and what marketing should do better — I'll come back with the practical next step, not a template pitch.
Not Sure Where To Start? Start With One Conversation.
Tell me what you sell and which market you're in. I'll tell you which of the two services fits first and what a realistic starting scope looks like.
No unnecessary pitch. No exaggerated promises. One clear conversation about what you need.